UpLevel was founded by working women and mothers who know firsthand the weight of the invisible workload.

By day, we’re leaders in tech, finance, consumer products, branding, and strategy. By night (and early morning), we’re the CEOs of carpools, calendars, rec leagues, and everything in between.

We understand the cognitive labor and coordination required to tackle modern family life because we live it every day.

Many of us met at Columbia Business School and quickly bonded over a shared truth: the mental load is real and it’s holding too many women back. We believe AI can do more than optimize businesses; it can give working moms back room to breathe.

Our Leadership Team & Advisors

EDEN SIMMER
Finance

  • Former Global Head of Equities at one of the world’s largest asset managers, where she led execution and implementation of trillions of dollars of capital annually across one of the world’s largest institutional investment platforms, overseeing equities, derivatives, and delta-one strategies across global developed and emerging markets. As General Partner of UpLevel.ai Impact Fund, Eden’s focus is to provide patient capital for founders seeking to uplevel women using AI and technology solutions. She has a lived, daily understanding of the productivity gap facing working mothers, especially at the most senior levels. She is mom to Zoe (age 5) and AJ (age 2) and lives in the NYC tri-state area.

CHRISTINA ANGELIDES
Strategy

  • A seasoned impact investment strategist focused on moving capital and policy toward the communities that need them most, Christina served as VP of Strategy at Elemental Impact, where she helped secure commitments leveraging over $1B for clean energy and transportation projects. As a veteran of the Obama White House and architect of Bloomberg’s American Cities Climate Challenge, a $100M initiative across 25 cities, she proved that government innovation, policy, and impact investments can lead to economic advancement and resiliency. Christina leads UpLevel.ai Impact Fund’s (General Partner) organizational structure, investment strategy, and mission architecture, ensuring the platform delivers both institutional rigor and measurable social impact to families and communities. She is a mom to Elodie (age 11), Max (age 8), and Zoe (age 5) and lives in Los Angeles. 

ANNA RANDAK
Operations

  • A seasoned global brand and marketing leader who has built culturally resonant brands across technology, retail, and consumer sectors, including leadership at global companies such as Grey Advertising, The Brand Guild, and &pizza. Vanessa is also an accomplished author publishing a white paper on the impacts of cognitive labor and mental load on women and society. Vanessa leads brand, storytelling, and go-to-market strategy for UpLevel.ai and its products, translating a complex AI thesis into a trusted consumer voice and bringing soul to the end-user experience. She is mom to Cece (age 6) and lives in the DC metro area.

VANESSA RODRIGUEZ
Brand & Marketing

  • A career operations executive who builds, fixes, and scales manufacturing businesses globally, Anna currently serves as Sr. Director of Supplier Revenue at Bel Fuse Inc., driving supplier development and risk mitigation across the ITDS business unit. Over a decade-long career inside the Bel ecosystem, she has helmed multiple manufacturing business units as General Manager and Sr. Vice President — overseeing factories, finance, operations, and sales teams. Anna has a proven record of turning around underperforming business units through growing revenue, expanding gross margins, and reducing global inventories through operational initiatives. At UpLevel.ai, Anna leads operational infrastructure and execution, ensuring the platform scales with the rigor and discipline of a world-class global business. She proudly has seven godchildren and lives in Portland, Oregon.

LINDSAY CRITTENDON
Technology & Product

  • An AI go-to-market executive leader who has scaled up revenue and growth at multiple technology companies, including Headspace and Chute (YC Winter ‘12), Lindsay is currently serving as Chief Revenue Officer at Tailorbird, a premier AI platform transforming real estate capital planning. She leads product and technology strategy for UpLevel.ai and its products, bringing deep expertise in scaling AI platforms and category-defining products. Lindsay has a proven record of driving AI to the forefront across marketing, healthcare, and construction technologies. She is mom to Lucas (age 15) and Ada (age 11) and lives in Silicon Valley.